Top Gambling Websites in Italy

Name: Top websites in Italy (Gambling)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Gambling Websites in Italy, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sisal.it

27.38M

37.53%10.27M

62.47%17.1M

↑42.75%

↑17.45%

Direct

betflag.it

8.61M

22.8%1.96M

77.2%6.65M

↓6.71%

↑82.43%

Direct

lottomatica.it

7.89M

26.32%2.08M

73.68%5.81M

↑2.81%

↓2.57%

Direct

bet365.it

7.85M

26.29%2.06M

73.71%5.78M

↑27.41%

↓11.95%

Direct

snai.it

7.74M

24.28%1.88M

75.72%5.86M

↑20.29%

↓18.96%

Direct

goldbet.it

7.03M

32%2.25M

68%4.78M

↑18.71%

↑4.72%

Direct

888casino.it

5.43M

42.5%2.31M

57.5%3.12M

↑60.45%

↓22.01%

Direct

planetwin365.it

4.2M

29.63%1.24M

70.37%2.96M

↑15.31%

↓5.41%

Direct

superenalotto.it

3.3M

12.64%417.29K

87.36%2.88M

↑51.8%

↑3.5%

Direct

eurobet.it

3.15M

44.88%1.41M

55.12%1.73M

↑31.25%

↓16.79%

Direct

starcasino.it

2.97M

56.28%1.67M

43.72%1.3M

↑47.32%

↑84.77%

Direct

lottoced.com

2.95M

3.33%98.36K

96.67%2.85M

↑138.24%

↑16.82%

Direct

lotto-italia.it

2.03M

20.29%412.73K

79.71%1.62M

↑95.93%

↑6.04%

Search

livescore.in

2M

25.73%513.51K

74.27%1.48M

↑91.95%

↓22.51%

Direct

giocaonlinesrl.it

1.7M

53.71%911.25K

46.29%785.23K

↑2.71%

↓8.76%

Referral

pokerstars.it

1.31M

37.04%486.94K

62.96%827.62K

↓14.13%

↑70.53%

Direct

giocodigitale.it

1.18M

28.23%333.25K

71.77%847.03K

↓4.15%

↓12.29%

Referral

giochi24.it

1.14M

11.64%132.6K

88.36%1.01M

↑83.82%

↓16.55%

Direct

betfair.it

1.07M

57.63%617.92K

42.37%454.23K

↓26.07%

↓13.23%

Direct

estrazionedellotto.it

1.01M

30.86%312.14K

69.14%699.28K

↑9.32%

↓2.92%

Direct

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Key Insights on Top Gambling Websites in Italy on March 2026

As of March 2026, sisal.it leads Gambling in Italy with 27.38M monthly visits. Its audience skews mobile-first (37.53% desktop / 37.53% mobile), and traffic is up month over month 42.75% and up year over year 17.45%. betflag.it holds second with 8.61M visits and a mobile-leaning mix (22.8% desktop / 77.2% mobile), while lottomatica.it ranks third with 7.89M visits.

Across the leaders, retabet.pe is the most mobile-first (99.96% of visits), whereas gametwist.com is the most desktop-reliant (100%). Momentum favors tippmixpro.hu in the latest month (6,669.43%), while betradar.com shows the steepest pullback.

Acquisition patterns also differ: sisal.it is driven primarily by search, sisal.it by direct, and sisal.it by referral; overall, 81 of the top 100 sites are direct-led, 9 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Gambling Websites in Italy