Top Reference Websites in Kenya

Name: Top websites in Kenya (Reference)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Reference Websites in Kenya, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

apollo.io

38.98K

100%38.98K

-

↑6.54%

↑12.57%

Direct

rocketreach.co

31.66K

90.68%28.71K

9.32%2.95K

↓21.06%

↑8.05%

Search

zoominfo.com

22.09K

90.86%20.07K

9.14%2.02K

↓22.86%

↑46.1%

Search

contactout.com

12.89K

92.44%11.92K

7.56%975

↑3.63%

↓26.5%

Direct

zawya.com

5.32K

27.84%1.48K

72.16%3.84K

↑143.63%

↓15.65%

Social

cektekno.com

4.81K

-

100%4.81K

0%

↑72.4%

Direct

scdn.co

4.63K

100%4.63K

-

↑38.06%

↓5.47%

Direct

dnb.com

3.74K

100%3.74K

-

↓66.24%

↓43.31%

Search

signalhire.com

3.19K

100%3.19K

-

↓33.63%

↓32.54%

Direct

globaltenders.com

3.03K

100%3.03K

-

↑9.16%

↑147.31%

Search

istartsurf.com

2.52K

100%2.52K

-

↑306.44%

↑1,325.22%

Direct

tenderimpulse.com

2.47K

59.01%1.46K

40.99%1.01K

↑203.56%

↑383.05%

Search

phonevalidator.com

2.31K

13.53%312

86.47%1.99K

0%

↓45.89%

Direct

emis.com

2.29K

15.06%345

84.94%1.95K

↑435.28%

↑84.62%

Search

tendersinfo.com

2.19K

100%2.19K

-

↑150.97%

↓56.07%

Search

opencorporates.com

1.73K

100%1.73K

-

↓52.8%

↓46.99%

Direct

saby.ru

1.35K

100%1.35K

-

↑1,528.92%

↑637.5%

Direct

alliance-concrete.com

983

-

100%983

↑1,389.39%

↓59.87%

Direct

dnbsame.com

795

100%795

-

↓77.42%

↑127.84%

Referral

tropikal.co.ke

791

100%791

-

↑42.27%

↓22.82%

Search

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Key Insights on Top Reference Websites in Kenya on March 2026

As of March 2026, apollo.io leads Reference in Kenya with 38.98K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 6.54% and up year over year 12.57%. rocketreach.co holds second with 31.66K visits and a desktop-leaning mix (90.68% desktop / 9.32% mobile), while zoominfo.com ranks third with 22.09K visits.

Across the leaders, cektekno.com is the most mobile-first (100% of visits), whereas apollo.io is the most desktop-reliant (100%). Momentum favors saby.ru in the latest month (1,528.92%), while researchplus.co shows the steepest pullback.

Acquisition patterns also differ: apollo.io is driven primarily by search, apollo.io by direct, and apollo.io by referral; overall, 42 of the top 100 sites are direct-led, 47 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Reference Websites in Kenya