How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What are URL parameters? A guide on how to use them
URL parameters are extra pieces of information added to the end of a URL. Here’s how to use them.
Google E-E-A-T: What it is & how it affects SEO
E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.
Black Hat SEO and White Hat SEO: What's the Difference?
Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
How to Protect Your Position When You Rank 1st in SEO
After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.
What Is Black Hat SEO? 9 Risky Techniques To Avoid
In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.
White Hat SEO: What It Is & Techniques to Use
White hat SEO is working to improve search rankings while complying with search engine guidelines.
The Quick & Easy Guide To Create Relevant Content That Ranks & Converts
Have you ever wondered how the “big dogs“ rank on Page 1 of Google and drive sales? Find out how to create content that will reach your target customers and read this step-by-step guide on how to use a simple tool to help you rank higher and make more conversions today!
How To Address Attention Spans with SEO in 2020
Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span — what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.