Top Military Websites in the United Kingdom

Name: Top websites in United Kingdom (Military)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Military Websites in the United Kingdom, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mod.gov.uk

418.87K

27.03%113.23K

72.97%305.64K

↓2.5%

↑50.23%

Direct

airtattoo.com

241.83K

20.21%48.87K

79.79%192.96K

↑27.29%

↑146.47%

Direct

defencediscountservice.co.uk

158.3K

22.02%34.86K

77.98%123.44K

↑5.81%

↓2.88%

Direct

nato.int

103.14K

56.77%58.55K

43.23%44.59K

↑3.62%

↓15.71%

Direct

goarmy.co.uk

95.33K

18.06%17.22K

81.94%78.11K

↑19.87%

↑40.08%

Direct

va.gov

79.05K

60.23%47.61K

39.77%31.44K

↑2.42%

↓13.56%

Direct

ssafa.org.uk

66.74K

8.09%5.4K

91.91%61.34K

↑40.92%

↑65.58%

Direct

nam.ac.uk

66.46K

49.73%33.05K

50.27%33.41K

↑44.27%

↓26.07%

Direct

arrse.co.uk

64.79K

55.04%35.66K

44.96%29.13K

↑24.34%

↓64.86%

Direct

mil.gov.ua

61.8K

98.4%60.82K

1.6%987

↑12.04%

↑60.76%

Direct

militarymart.co.uk

61.13K

29.42%17.99K

70.58%43.15K

↓36.69%

↑60.7%

Direct

military.com

60.98K

48.35%29.49K

51.65%31.5K

↓26.03%

↓13.87%

Direct

forces.net

59.58K

0.01%3

99.99%59.58K

↑133.73%

↓69.16%

Direct

dvidshub.net

59.23K

63.71%37.74K

36.29%21.49K

↑119.28%

↓12.94%

Direct

uktactical.com

56.45K

20.2%11.4K

79.8%45.05K

↓42.08%

↑135.07%

Direct

defensenews.com

52.58K

37.64%19.79K

62.36%32.79K

↑30.1%

↓37.45%

Direct

af.mil

49.69K

73.73%36.64K

26.27%13.05K

↓21.8%

↓4.46%

Direct

veteransfoundation.org.uk

45.36K

4.92%2.23K

95.08%43.13K

↑28.06%

↑106.49%

Direct

surplusandoutdoors.com

41.77K

23.65%9.88K

76.35%31.89K

↑38.12%

↑34.07%

Direct

changing-guard.com

38.45K

21.38%8.22K

78.62%30.23K

↓18.44%

↑63.06%

Direct

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Key Insights on Top Military Websites in the United Kingdom on May 2026

As of May 2026, mod.gov.uk leads Military in the United Kingdom with 418.87K monthly visits. Its audience skews mobile-first (27.03% desktop / 27.03% mobile), and traffic is down month over month -2.5% and up year over year 50.23%. airtattoo.com holds second with 241.83K visits and a mobile-leaning mix (20.21% desktop / 79.79% mobile), while defencediscountservice.co.uk ranks third with 158.3K visits.

Across the leaders, natotigers.org is the most mobile-first (100% of visits), whereas gear-illustration.com is the most desktop-reliant (100%). Momentum favors gear-illustration.com in the latest month (32,560.55%), while breakingdefense.com shows the steepest pullback.

Acquisition patterns also differ: mod.gov.uk is driven primarily by search, mod.gov.uk by direct, and mod.gov.uk by referral; overall, 87 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Military Websites in the United Kingdom