Top Sports Websites in Japan

Name: Top websites in Japan (Sports)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in Japan, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

japan-baseball.jp

13.11M

7.4%969.75K

92.6%12.14M

↑372.12%

↑162.25%

Search

best-hit.tv

12.43M

6.2%770.24K

93.8%11.66M

↑23.54%

↑4.24%

Direct

jleague.jp

6.41M

16.9%1.08M

83.1%5.33M

↑17.37%

↓7.08%

Direct

konami.net

6.32M

12.48%789.16K

87.52%5.53M

↓19.68%

↑30.65%

Direct

dazn.com

5.07M

36.82%1.87M

63.18%3.2M

↑124.07%

↓16.34%

Search

mlb.com

4.96M

27.42%1.36M

72.58%3.6M

↑253.91%

↑42.47%

Direct

npb.jp

4.09M

16.26%665.65K

83.74%3.43M

↑118.36%

↓1.52%

Search

motorsport.com

3.98M

9.9%394.12K

90.1%3.59M

↑65.46%

↑5.64%

Direct

bleague.jp

3.08M

9.97%306.93K

90.03%2.77M

↑52.22%

↑28.75%

Direct

basketballbbs.com

3.05M

5.75%175.27K

94.25%2.87M

↑17.97%

↑49.77%

Direct

gekisaka.jp

2.98M

16.29%485.9K

83.71%2.5M

↑31%

↓15.55%

Direct

sportingnews.com

2.84M

13.39%380.04K

86.61%2.46M

↑153.52%

↓22.65%

Search

olympics.com

2.69M

16.26%437.05K

83.74%2.25M

↓70.71%

↓53.48%

Search

giants.jp

2.37M

16.1%381.25K

83.9%1.99M

↓46.46%

↑29.93%

Direct

sportsbull.jp

2.17M

29.48%640.77K

70.52%1.53M

↑150.38%

↑1.72%

Search

soccer-king.jp

2.14M

9.28%198.67K

90.72%1.94M

↑69.43%

↓32.95%

Direct

baystars.co.jp

2.04M

12.3%250.41K

87.7%1.79M

↑24.24%

↓16.88%

Direct

footballchannel.jp

1.97M

19.51%383.61K

80.49%1.58M

↑99.72%

↑2.12%

Referral

soccerdigestweb.com

1.94M

22.27%432.91K

77.73%1.51M

↑73.87%

↓40.4%

Direct

marathon.tokyo

1.74M

5.16%89.91K

94.84%1.65M

↑199.46%

↑38.8%

Search

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Key Insights on Top Sports Websites in Japan on March 2026

As of March 2026, japan-baseball.jp leads Sports in Japan with 13.11M monthly visits. Its audience skews mobile-first (7.4% desktop / 7.4% mobile), and traffic is up month over month 372.12% and up year over year 162.25%. best-hit.tv holds second with 12.43M visits and a mobile-leaning mix (6.2% desktop / 93.8% mobile), while jleague.jp ranks third with 6.41M visits.

Across the leaders, lfc.pl is the most mobile-first (100% of visits), whereas sbobet.com is the most desktop-reliant (100%). Momentum favors japan-baseball.jp in the latest month (372.12%), while joc.or.jp shows the steepest pullback.

Acquisition patterns also differ: japan-baseball.jp is driven primarily by search, japan-baseball.jp by direct, and japan-baseball.jp by referral; overall, 72 of the top 100 sites are direct-led, 24 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in Japan