Top Travel & Tourism Websites in Serbia

Name: Top websites in Serbia (Travel & Tourism)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Serbia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.9M

24.43%952.53K

75.57%2.95M

↑11.97%

↓2.44%

Direct

grckainfo.com

700.67K

11.93%83.6K

88.07%617.07K

↑30.11%

↓10.71%

Direct

nikana.gr

663.64K

16.43%109.01K

83.57%554.63K

↑57.37%

↓32.35%

Direct

airserbia.com

489.39K

23.8%116.47K

76.2%372.92K

↑45.13%

↓9.87%

Direct

flightradar24.com

474.06K

16.66%78.97K

83.34%395.09K

↑27.15%

↑39.96%

Search

lastminuteponude.com

468.86K

15.91%74.58K

84.09%394.28K

↑20.42%

↓1.14%

Direct

oktopod.rs

436.61K

20.69%90.32K

79.31%346.29K

↑12.16%

↓28.71%

Direct

srbvoz.rs

424.63K

12.36%52.48K

87.64%372.15K

↑17.75%

↑10.94%

Direct

travelland.rs

381.22K

28.28%107.8K

71.72%273.42K

↑8.83%

↓3.59%

Direct

tripadvisor.com

363.91K

23.62%85.97K

76.38%277.94K

↑48.27%

↓28.85%

Search

wizzair.com

323.12K

43.01%138.97K

56.99%184.15K

↑3.8%

↑7.55%

Direct

trip.com

278.22K

61.3%170.56K

38.7%107.67K

↑229.68%

↑155.41%

Direct

airbnb.com

273.96K

44.19%121.06K

55.81%152.9K

↑34.01%

↓14.46%

Direct

1atravel.rs

267.09K

13.91%37.16K

86.09%229.93K

↑148.09%

↓48.22%

Direct

kontiki.rs

258.63K

23.54%60.88K

76.46%197.75K

↓13.78%

↓28.42%

Search

filiptravel.rs

249.31K

20.09%50.09K

79.91%199.23K

↑22.7%

↓48.01%

Direct

airbnb.rs

241.44K

19.6%47.33K

80.4%194.11K

↑70.34%

↓37.67%

Direct

getyourguide.com

241.42K

10.87%26.25K

89.13%215.18K

↓9.43%

↑91.38%

Direct

skyscanner.net

225.55K

38.31%86.41K

61.69%139.15K

↓4.1%

↓23.57%

Direct

fibula.rs

224.46K

20.65%46.34K

79.35%178.11K

↑44.46%

↓19.77%

Direct

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Key Insights on Top Travel & Tourism Websites in Serbia on July 2026

As of July 2026, booking.com leads Travel & Tourism in Serbia with 3.9M monthly visits. Its audience skews mobile-first (24.43% desktop / 24.43% mobile), and traffic is up month over month 11.97% and down year over year -2.44%. grckainfo.com holds second with 700.67K visits and a mobile-leaning mix (11.93% desktop / 88.07% mobile), while nikana.gr ranks third with 663.64K visits.

Across the leaders, hotair.com is the most mobile-first (100% of visits), whereas aviasales.ru is the most desktop-reliant (85.01%). Momentum favors letour.fr in the latest month (16,358.18%), while kupoman.rs shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 26 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Serbia