Top Automotive Websites in the United States

Name: Top websites in United States (Automotive)
Creator: Semrush
License: https://sem2.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in the United States, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

carfax.com

53.64M

36.1%19.36M

63.9%34.28M

↑19.99%

↑8.14%

Direct

cargurus.com

50.8M

27.65%14.05M

72.35%36.76M

↑29.2%

↑5.96%

Direct

autozone.com

39.72M

14.22%5.65M

85.78%34.08M

↑30.05%

↑6.1%

Search

carvana.com

34.78M

18.27%6.35M

81.73%28.43M

↑27.29%

↑45.51%

Direct

cars.com

32.64M

28.14%9.18M

71.86%23.46M

↑25.08%

↓5.43%

Direct

justanswer.com

31.24M

23.05%7.2M

76.95%24.04M

↑31.16%

↓2.66%

Search

autotrader.com

28.89M

37.29%10.77M

62.71%18.11M

↑24.28%

↓9.38%

Direct

oreillyauto.com

24.35M

15.5%3.77M

84.5%20.58M

↑38.39%

↑14.89%

Direct

aaa.com

23.76M

25.38%6.03M

74.62%17.73M

↑31.87%

↑20.9%

Direct

carmax.com

22.57M

31.26%7.06M

68.74%15.51M

↑23.45%

↑5.63%

Direct

toyota.com

22.1M

51.57%11.4M

48.43%10.7M

↑15.22%

↑0.97%

Direct

kbb.com

22.09M

22.52%4.98M

77.48%17.12M

↑15.01%

↑7%

Direct

usnews.com

19.66M

48.17%9.47M

51.83%10.19M

↑27.46%

↓31.73%

Search

subaru.com

18.1M

11.52%2.08M

88.48%16.01M

↑29.52%

↑37.13%

Direct

rockauto.com

17.23M

27.01%4.65M

72.99%12.57M

↑42.43%

↑8.56%

Direct

edmunds.com

17M

36.76%6.25M

63.24%10.75M

↑20.26%

↓15.29%

Search

uhaul.com

16.67M

16.24%2.71M

83.76%13.97M

↑27.98%

↑5.09%

Direct

ford.com

16.5M

33.85%5.58M

66.15%10.91M

↑26.42%

↑24.77%

Direct

enterprise.com

16.02M

22.25%3.56M

77.75%12.46M

↑15.15%

↑14.38%

Direct

tesla.com

14.89M

46.1%6.87M

53.9%8.03M

↑30.52%

↓2.62%

Direct

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Key Insights on Top Automotive Websites in the United States on March 2026

As of March 2026, carfax.com leads Automotive in the United States with 53.64M monthly visits. Its audience skews mobile-first (36.1% desktop / 36.1% mobile), and traffic is up month over month 19.99% and up year over year 8.14%. cargurus.com holds second with 50.8M visits and a mobile-leaning mix (27.65% desktop / 72.35% mobile), while autozone.com ranks third with 39.72M visits.

Across the leaders, directauto.com is the most mobile-first (97.27% of visits), whereas coxautoinc.com is the most desktop-reliant (92.38%). Momentum favors formula1.com in the latest month (212.7%), while vw.com shows the steepest pullback.

Acquisition patterns also differ: carfax.com is driven primarily by search, carfax.com by direct, and carfax.com by referral; overall, 86 of the top 100 sites are direct-led, 11 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in the United States